How to Build a Brand Identity
Establishing a brand can be a complicated process. It requires looking at your business from every possible angle in an attempt to tell your story in a compelling and consistent way across all touch points. The value of building a strong brand identity from the outset cannot be understated. It gives you the right foundation to make all future decisions upon. Unfortunately, this process is often overlooked against other necessary aspects of running a business. While not everyone has the skillset to create a brand from start to finish, we do think that a few small adjustments to your thought process can go a long way. Here are just a few high level pieces to keep in mind.
Brand Identity | More Than a Logo
Here’s a quick test: if I were to ask you if you wanted to join a competitive hike on the Inca Trail next spring what would your response be? How about if I offered you tickets to the Walnut Valley Bluegrass Festival next year? Or what if told you I had a spot for you to attend the 2020 North American Beekeeping Conference and Tradeshow? Would you be in?
Super Bowl Commercials | Advertising From Your Brand Identity
Let’s face it, the Super Bowl is bigger than just football. Over the last 40 years it has become synonymous with chicken wings, half time shows, and most importantly — the commercials. We touch on examples of brand's who take the opportunity to affirm and build their brand.
Brand Therapy | Building a Healthy Brand Identity
Hopefully you have noticed that we refer to ourselves as a "brand therapy group." We realize that this isn't a common way to describe what we do; but it is very intentional. It represents our approach to help businesses build a healthy brand identity.
Know Your Reach | First Step of a Digital Content Strategy
The first step of a digital content strategy is knowing who you are speaking to. As the potential for reach has grown wider and wider, focusing on the who was ignored for the possibility of more.
The Best Beginning is the End
Have you ever been caught in an infinite consumer loop? You know the kind I mean, a never-ending series of repetitive clicks created by a company with no discernible end…
Challenging The Myth of Social Media Marketing
It’s 2018 and your business isn’t on Facebook?! You’re doomed. There is a common belief that to compete in the digital age, a business needs to be active on the various social media platforms.